The Green Swan is a symbol of radically better times to come, but it is also a model for exponential regenerative change that will guide us towards the goal of a sustainable future for all.
This book paints an optimistic picture of the future for both individuals and the planet, thanks to the emergence of certain 'green swans' such as environmentalism and the growth of renewable energy.
John Elkington (1949) is a pioneer in the global sustainability movement. He is the author of twenty books, including the bestsellers The Green Consumer Guide (1988), which brought attention to the environmental impact of everyday products and brands, and Cannibals with Forks (1997), which popularised his Triple Bottom Line concept and laid the foundations for sustainable business strategy.
In 2008 he co-founded the company Volans.
The Green Swan is a symbol of radically better times to come, but it is also a model for exponential regenerative change that will guide us towards the goal of a sustainable future for all.
This book paints an optimistic picture of the future for both individuals and the planet, thanks to the emergence of certain 'green swans' such as environmentalism and the growth of renewable energy.
John Elkington (1949) is a pioneer in the global sustainability movement. He is the author of twenty books, including the bestsellers The Green Consumer Guide (1988), which brought attention to the environmental impact of everyday products and brands, and Cannibals with Forks (1997), which popularised his Triple Bottom Line concept and laid the foundations for sustainable business strategy.
In 2008 he co-founded the company Volans.
